Privacy Policy for Arroyo Cellars
Effective Date: February 26, 2025
At Arroyo Cellars, we respect and protect the privacy of our customers and visitors. This Privacy Policy explains how we collect, use, and disclose your personal information in compliance with the California Consumer Privacy Act (CCPA).
1. Information We Collect
We collect the following categories of personal information from consumers:
- Identifiers: Name, email address, phone number, mailing address, IP address, and account login information.
- Commercial Information: Records of purchases, wine club memberships, and other transaction history.
- Internet Activity: Browsing history, search activity, and interactions with our website.
- Geolocation Data: Information about your location when using our website.
- Payment Information: Credit card or payment details (processed securely by third-party payment processors).
- User-Generated Content: Reviews, comments, or feedback provided on our site or social media.
We do not knowingly collect information from minors under 21 years of age.
2. How We Use Your Information
We use personal information for the following purposes:
- To process transactions and fulfill orders.
- To communicate with you about promotions, events, and special offers.
- To personalize and enhance your user experience.
- To analyze website performance and improve our services.
- To comply with legal obligations and protect against fraud or security threats.
3. Sharing and Selling of Personal Information
Under the CCPA, we disclose personal information to the following categories of third parties:
- Service Providers: Payment processors, shipping partners, and email marketing platforms.
- Analytics and Advertising Partners: To improve website functionality and marketing effectiveness.
- Legal and Compliance Entities: When required by law or necessary to protect our rights.
We do not sell your personal information to third parties for monetary gain. However, certain online tracking technologies may be considered a “sale” under CCPA. You can opt out as detailed below.
4. Your Rights Under CCPA
If you are a California resident, you have the following rights:
- Right to Know: Request details about the personal information we collect and how we use it.
- Right to Delete: Request deletion of your personal information, subject to certain legal exceptions.
- Right to Opt-Out: Opt-out of the sale or sharing of your personal information.
- Right to Non-Discrimination: We will not discriminate against you for exercising your CCPA rights.
To exercise your rights, you may:
- Email us at info@arroyocellars.com
To protect your privacy, we may verify your identity before processing your request.
5. Cookies and Tracking Technologies
We use cookies and similar technologies to enhance your browsing experience and analyze website traffic. You can manage your cookie preferences through your browser settings or opt-out of targeted advertising through tools like the Digital Advertising Alliance’s WebChoices.
6. Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, and resolve disputes.
7. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. The latest version will be posted on this page with an updated Effective Date.
8. Contact Us
If you have any questions or concerns about this Privacy Policy, please contact us:
By using our website, you acknowledge and agree to this Privacy Policy.